Publius Virgilius Maro Essay Example for Free

Publius Virgilius Maro Essay Aside from Christianity there is no other force that shaped Western civilization other than the Greco-Roman culture. And there is no better representation of that period in history other than Rome and Publius Viirgilius Maro, also known as Virgil. A closer examination of Virgil and his works made many to realize that Virgil was a byproduct of events and it is the twin forces of the Roman Empire and Greek history that prompted Virgil to write. This paper will look into the two factors that influenced the writing of Publius Virgilius Maro. This can be done by looking first at the events that transpired before Virgil began writing and this means tracing back Greek and Roman history. The second way of knowing the connection between history and Virgils writings is to dig into his works and of course this means analyzing the Aeneid. It will be shown later that it is Roman history and Homer that shaped Virgil to become the writer that he was destined to be. Rome After more than two thousand years the world is still mesmerized by Rome. It is because of its legacy, it military prowess, and form of government. Rome was without equal when it comes to how it help shape Western history. Yet in the early days of Roman history there is not much to see. There is nothing that could make an outsider ascertain its potential to be a dominant ruler of known world in antiquity. Ting Morris traced its early development in obscurity and he remarked, â€Å"Rome began around 2,800 years ago as a few small settlements on wooded hills overlooking the Tiber River† (4). But then Rome began to distance itself from the Latin communities from which it was supposed to be a part of. What happens next began a series of development that will catapult this small community into the world map, â€Å"†¦the roman Republic conquered first Latium, then all of Italy. The Romans annexed much foreign territory to their own state, but they also established a system of alliances with all other states. This gave the Romans a vast reserve of manpower that allowed them to overthrow every major power in the Mediterranean†¦Ã¢â‚¬  (Mackay, 40). A new age has come and a new military superpower was born. But when the Romans began to assimilate remnants of Alexanders Empire, the new European power came face to face with an ancient civilization whose insight into religion, politics, and philosophy was far ahead of its time. In short the Romans, â€Å" recognized something in Greek culture that was more impressive than anything Rome itself achieved, in spite of Romes unprecedented military success† (Cox). At this point Rome was all brute force. Yes the soldiers led by the Caesars were brave, strong and are very eager to make their mark in the battlefield but when it comes to culture, the Romans were barbarians compared to the Greeks. The Romans discovered an effective methodology in fighting wars and they even had the distinct advantage of knowing how to build an empire out of disparate tribes and nations. They were experts in campaigns that require traveling far from home and yet they lack one more thing. They did not have a good system that can be put in place after victory. This is similar to the idea that it is easy to start a war but the more difficult thing to do is how to end it. So when Rome began to feel the success of empire building the more that they felt the need for a way of life that will enhance their reputation in Europe while at the same time offer them an opportunity to enjoy life more. They found the answer from the sophisticated Greeks. Virgil The Romans had to learn from the Greeks and their history can be characterized not only by empire building but also by the why they incorporated Greek thought and the Greek’s way of life into their own unique system. Now there is none better who understood the need for assimilating Greek culture than the Roman intellectuals of that time. In fact, â€Å"Among the adaptors of Greek culture, none was more brilliant than the poet Virgil. He faced a formidable challenge. Everyone who encountered Greek culture recognized how much it was shaped by Homer† (Cox). This means that there is a great need to surpass Homer and if this is not possible then at least equal Homer’s genius. If this can be achieved then the Romans had done something which other Greek imitators failed to do and that is to provide a great explanation for their existence. A myth has to be created, a legend has to be made and the purpose for such an endeavor is obvious. There is a need for something that will hold the empire together. At the time of writing the Aeneid, Rome was again in the cusp of revolution. Julius Caesar was defeated by Augustus Caesar and so steps must be made to consolidate his power and to strengthen the arm of the new emperor. For a brilliant man like Virgil, times like this one is an opportunity that must be grabbed by both hands. Virgil proceeded to hit two birds with one stone. First he would write an epic that will explain the origins of Rome. He will do so by using stories that are already familiar among the people that he wants to see united under Augustus Caesar and during that time there was no other story quite like the one weaved by Homer centuries before. Virgil saw that epic struggle for good and evil; battles between heroes; and the self-sacrificial behavior of some heroes simply because they believe in something higher than themselves proved to be a formula hard to resist. Virgil was ready to accept the challenge. But it is clear from the beginning that it would not be an easy task. Aside from that Homer is a world unto itself. And as they say there is no way one can improve on perfection, the Iliad and the Odyssey are the blueprints for creating great epics and so what else can be done to make it better. Virgil was able to solve this problem by being inventive and by starting where Homer ended his story. When Troy fell, one of her sons went on to build another kingdom. But then again Virgil cannot escape the past. Virgil could not resist using a successful formula. As they say there is no need to fix what was broken. Judging from the power of the Iliad and the Odyssey to move people it is almost impossible not to use the same method and technique of telling a great story. And so Virgil copied many ideas from Homer. In the introduction to the Aeneid Levi Robert pointed out that: Virgil borrowed from Homer a great many items: his verse form, the division into twelve books, mythology, many episodes and similes. In the Aeneid Venus doubles for Nausicaa, Dido for Calypso and Circe, and Drances for Thersites. The funeral games the desecent into Hades, where Aeneas meets Dido as Odysseus met Ajax, the prophecy of Anchises, the catalogue of ships, Turnus attempt to burn them, a broken truce †¦ a quarrel of two Italian leaders †¦ and a final single combat (Robert, xiii). Aeneid The Aeneid is basically the story of Aeneas, the god-like leader of a band of Trojan refugees fleeing to Italy after the fall of Troy. In the beginning, Aeneas built a fleet with the goal in mind of settling in a foreign land and to finally establish a new nation of Trojans. In Virgil’s mind, he wanted the world to understand the basis for the establishment of the Roman Empire. And there is nothing as perfect as that. Hornstein, Percy and Brown’s book, The Reader’s Companion to World Literature, was very helpful in understanding the context from which Virgils Aeneid was written, and they said that it was written at a time of conflict. Italy was ravaged by more than fifty years of revolution and civil war. When the long-sought peace came, a new form of government was fashioned from a battle weary nation. And with the new set-up, ultimate power was in the hands of one man- Augustus Caesar. It was during this time that the Roman Virgil began working on the Aeneid. Hornstein, Brown and Percy wrote: Vergil began the poem in 29 B. C. , two years after the battle of Actium brought this period of civil war to an end. He had long been preparing for the task. His purpose was national: he desired to glorify the Roman people by his theme and exalt the Emperor in the person of his hero. (5) Homer Putnam acknowledge that Virgil is under the towering shadow of Homer when he made this judgment, â€Å"Homer himself, against whose essential insights into humanity, Virgil’s own achievement will always be measured. † Homer’s success allowed him to set the standard upon which others who will come after him will be forced to measure up. Allen Mandelbaum tells of how his previous study prevented him from fully appreciating Virgil’s works and he said, â€Å"One was a tag line of mark Van Doren that echoed through my youth with tenacious resonance: ‘Homer is a world; Virgil, a style’. † It also did not help that the critics saw Virgil as copying Homer, Gaskell said, â€Å"The overall plan of Virgil’s epic was plainly Homeric, with its main elements reversed: now the odyssey of the man comes first and the armed fighting follows it: but the Homeric parallels are many and obvious. † (161). The only major difference was that Homer was illiterate and therefore had to express the beauty of his poetry in oral reform. On the other hand Virgil was literate and he could study Homers Iliad and Odyssey in written form as well as compose his own epic and was able to write it down. This explains the difference in style but all the more strengthens the view that Virgil was strongly influenced by Homer. Conclusion Now the pieces of the puzzle begin to fall down into its proper places and one can now see the bigger picture. It was mentioned earlier that it was in 168 BC when the Romans began to conquer the remnants of Alexanders Empire and it is through the conquest of former Greek states that the Romans saw first hand the beauty that was Greece. In short the highly militaristic Romans lacked the cultural refinements that one can find in abundance in Greek societies. It is through the process of incorporating Greek culture into the Romans way of life that they rediscovered the power of Homeric poetry. It took the genius of Virgil to use Homers works and use it as the foundation for his own epic. And so in 29 BC Virgil began writing the Aeneid with the purpose of emulating what Homer has achieved in Greece. Homers Iliad and Odyssey provided a sense of identity for all Greeks and Virgil was hoping to achieve the same results. But the desire to incorporate Greek life into Roman life is easier said than done. But everyone who will try to copy from someone begins by copying almost everything that one can see and the eye can appreciate. For instance the Romans copied the design of their temples and they also described their gods using the same attributes found in Greek society. But there is no need to worry because the Roman changed the Greek sounding names of their gods into Roman names for their statues. Virgil attempted to accomplish two major things when he wrote the Aeneid. He wanted to impress the new emperor (Augustus Caesar) and secondly he wanted to have a unique Roman epic that will help unite the people. Virgil was successful in achieving both. The hero of the Aeneid was behaving in much the same way as Augustus Caesar especially with regards to his conquest and the subsequent creation of a new nation out of that sheer determination to succeed. Now for the second part, Virgil was also able to create an epic that can be comparable to Homer. It is true that he copied many things from Homer and yet at the same time his stories were never simply a rehash of what Homer did. Virgil simply needed an inspiration to get going and he found it in the character of Aeneas whom Homer briefly mentioned in his work. From this little known character, Aeneid began to build a story that made the peoples pulse to race. It was indeed an epic story of battles, of struggle between good and evil, of heroes who most of the time failed to achieve their potential and sometimes die a tragic death. The Aeneid is basically an explanation as to the existence of Rome. For many there is a need to have that kind of idea, that kind of emotional anchor in times of trouble. And there is no way to fully understand the impact of Aeneid towards the people of Rome. But one thing is sure Virgil’s work was able to unite the whole of the empire and is instrumental as to why the empire endured for so long. It is now very clear that that Virgil was influenced by historical events and the circumstances that surrounded his life. If there were two streams where these influences came from then Homer is a mighty source of inspiration while the politics and warfare in ancient Rome provided Virgil with more materials to use. In Rome’s struggle to carve out a nation in Europe was evident in Aeneid where the hero had to travel and faced with numerous risks just so he can establish a new nation. It was Homer who provided much influence for Virgil. If Homer did not produce the Iliad and Odyssey it is hard to imagine Virgil able to make his own. This is not to take away anything form the accomplishments of Virgil but it would be almost impossible for him to write beautifully without Homer as guide. Homer did not only provide the seed from which Virgil will grow a powerful story, Homer also provided the correct format. And so putting it all together it is now very clear that Virgil was a byproduct of the events that surrounded him. Yet even before he was born, Homer’s influence and genius was already felt in many parts of the Western world. When Virgil was still very young it is easy to imagine that he was already familiar with the Iliad and Odyssey and no doubt the stories found in those epics help to shape the way he thinks. Works Cited Appelbaum, Stanley. Ed. â€Å"The Aeneid by Vergil† Trans. Charles J. Billson. Canada: Dover Publications, 1995. Cox, John. Introduction to Virgil, The Aeneid. 2008. General Education at Hope College. 03 April 2008. http://www. hope. edu/academic/ids/171/Aeneid. html Gaskell, Philip. Ed. â€Å"Landmarks in Classical Literature† Chicago: Fitzroy Dearborn Publishers, 1999. Hemminger, Bill. Exploring Ancient World Cultures: Rome. 1997. EAWC at University of Evansville. 02 April 2008. http://eawc. evansville. edu/ropage. htm Hornstein, L. H. , G. D. Percy, and Calvin S. Brown. Eds. â€Å"The Reader’s Companion to World Literature† New York: Penguin Putnam, Inc. , 1973. Knight, G. R. Wilson. Trans. â€Å"The Aeneid by Virgil† New York: Penguin Putnam, Inc. , 1956. Mackay, Christopher. â€Å"Ancient Rome: A Military and Political History. † New York: Cambridge University Press, 2004. Mandelbaum, Allen. Trans. â€Å"The Aeneid by Virgil† California: University of California Press, 1971. Morford, Mark P. O. and Robert J. Lenardon. â€Å"Classical Mythology† 7th ed. New York: Oxford University Press, 2003. Morris, Ting. â€Å"Ancient Rome. † MN: Smart Apple Media, 2007.

Claude-Achille Debussy Essay -- Music

The task of giving an overview of the life of Claude-Achille Debussy is not easy. Without hesitation, this dynamic character made courageous strides that pushed the limitations of music to another level. His ultimate goal was not to be glorified through fame but to find his own unique voice, or the ‘musique a moi’. Even though his goal was to create his own unique sound, he had many influences, such as art, literature, and Wagner, that guided him in the creation of his style. Regardless of his teachers protestations and fellow peers’ critiques, he experimented with different sounds in music. When listening to Debussy’s music, one can clearly tell that it belongs to Debussy because of his use of different harmonies, rhythms, the pentatonic and whole tone scale, and his instrumentation. Claude Debussy was born in Saint Germain en Laye, France on August 22nd, 1862 the oldest of five children. His father, Manuel-Achille Debussy, had dreams for his son to be a sailor. Those dreams were dashed aside when Claude-Achille took his first piano lessons. With help from his aunt Clementine, Claude-Achille received piano lessons with an Italian violinist Jean Cerutti. When his father saw that he could play the piano, Manuel’s dreams quickly changed to hopes of Claude becoming a virtuosic pianist. From there he was entrusted to Verlaine’s mother-in-law, who enrolled Claude into the Paris Conservatoire at the young age of ten years old. Claude’s years at the Paris Conservatoire not only taught him the fundamentals of music, but it also provided an environment where Claude could experiment with different dissonant chords and techniques which can be heard in his compositions. â€Å"In Marmontel’s piano class he used to astound us with his bizarre... ..., who would invent characters belonging to no particular time or place; who would not despotically impose on me actions to be depicted and would leave me free, here and there, to surpass him in matters of art and to fill out his work.† Works Cited Berry, Wallace. Musical Structure and Performance. New Haven: Yale UP, 1989. Print. Briscoe, James R. Debussy in Performance. New Haven [Conn.: Yale UP, 1999. Print. "Claude Debussy." Wikipedia. Wikimedia Foundation, 04 July 2012. Web. 08 Apr. 2012. . Lockspeiser, Edward. Debussy: His Life and Mind. Vol. 1. New York: Macmillan, 1962. Print. Lockspeiser, Edward. Debussy: His Life and Mind. Vol. 2. London: Cassell, 1965. Print. Lockspeiser, Edward. Debussy. London: J.M. Dent & Sons, 1966. Print. Nichols, Roger. The Life of Debussy. Cambridge: Cambridge UP, 1998. Print.

Pepsi’s Advertising History

I chose Pepsi because I decided it would be interesting to see how the company started out and what kinds of marketing strategies they used that makes them into the huge success story they are today. Here’s what I’ve discovered and it is quite an impressive story: In 1898, in North Carolina, a pharmacist named Caleb Bradham began experimenting with juices and spices and syrups looking for something to quench the thirst of his customers on some of the hot humid days. Low and behold before it was all said and done, he had invented the drink we know today as Pepsi-cola. It wasn’t until 1903 that Pepsi was patented and Bradhams first ever advertizing sell went along with his pharmacist concoction, â€Å"Exhilarating, invigorating, and aides indigestion.? He initially mixed the soda himself and distributed it through his soda fountain and then decided to bottle it so people could drink it anywhere. By 1909, the Pepsi bottle logo had been changed 3 times, 15 bottling plants had opened up, the slogan became, â€Å"The Original Pure Food Drink† and Pepsi was trade marketed in Mexico and Canada. Also by that time Mr. Bradham had gotten himself some of the best advertisement available at the time. He had a celebrity endorser for a race car named Barney Oldfield. Barry appeared in news paper ads describing Pepsi-cola as â€Å"a bully drink – refreshing, invigorating, a fine bracer for a race. † In 1920 Pepsi’s new motto was â€Å"Drink Pepsi-cola. It will satisfy you. † But by 1923, Bradham wasn’t worried about his motto or slogan; he was worried about the rising cost of sugar. So worried in fact that after it hit 26 cents per pound, he stocked up on it tremendously afraid it would go even higher and then it fell to an all time low of 2 cents per pound. By 1923, Bradham was bankrupt and then Pepsi –cola was sold off to Craven Holdings Corporation for $30,000. It was then sold to Roy C. Mega gel for $35000 and he formed the Pepsi Cola Company. It took until 1934 for Pepsi to come up with the best marketing idea yet. It began selling its 12 ounce bottles of soda for only 5 cents – the same price as the competitor’s 6 ounce bottle. 1939 brought a whole new look at the value of Pepsi. A cartoon strip, â€Å"Pepsi and Pete† introduced the theme â€Å"Twice as much for a nickel â€Å"to reinforce the huge value advantage of the soda Pepsi. By 1940 Pepsi makes nationwide history because their jingle†Nickle, Nickel† was broadcast nationwide and became a hit record. It was translated into 55 different languages. In1941 Pepsi wanted to support Americas War Efforts so it changed its bottles to red, white and blue. There also opened up a Pepsi Canteen place in Times Square, New York that operated all year long and enables more than 1 million families to record messages for armed service personnel overseas. Eventually in 1950 Pepsi was forced to raise its 12 ounce bottle prices to a competitive level so their slogan became â€Å"More Bounce to the Ounce† and the logo was changed again. As Americans became more weight conscious, Pepsi decided they would be a prime opportunity as a target market. That’s when â€Å"The Light Refreshment â€Å"and â€Å"Refreshing without filling† slogans came in. Pepsi went after another new target market in 1958 when the company decided it didn’t just want to be known as â€Å"the kitchen cola† because of it being considered such a bargain brand. Pepsi started identifying itself with the young, fashionable consumers using the new â€Å"Be Social, Have a Pepsi† slogan. A swirl was then added to the straight necked bottle of the past. In 1961 Pepsi saw the opportunity to further define its target market by recognizing the importance of the younger post-war generation. â€Å"Now its Pepsi, for those who think Young† defines youth as a state of mind. 1963 brought about one of the most significant phenomenon’s in commercial history because the post-war baby boomers emerged on society and in the market place. Pepsi took advantage of that change and made Pepsi the brand of the new generation – the Pepsi generation. † â€Å"Come Alive! You’re the Pepsi Generation† makes advertizing history. This will be the first time a product is identified by its consumer’s lifestyles and attitudes instead of its attributes. In 1964, Diet Pepsi was introduced and by 1966 it had its own campaign, â€Å"Girl Watchers† that focused on the cosmetic benefits of the low-calorie cola. The music to this new item became a tip 40 hit. When research indicated that consumers place very high regard on Pepsi’s superior taste when chilled, â€Å"Taste that beats the others cold. Pepsi powers on† emphasized Pepsi’s product superiority. When in 1973 our nation was involved in massive social and political change, Pepsi came up with â€Å"Join the Pepsi People, Feelin’Free: campaign. One People, many personalities. After Patriotism was sectored in the U. S. with the celebration of the bicentennial, American people looked to the future with optimism. â€Å"Catch the Pepsi Spirit† is the mood the Pepsi Generation took forward with it in the 80’s. The soft drink war had grown more competitive but for Pepsi it had already been won. : Pepsi Now! † explained it all. Partway through the 1970’s Pepsi came up with a marketing strategy that would become an international landmark in advertizing – The Pepsi Challenge. Consumer test after consumer test confirmed that more people preferred Pepsi over Coca-cola. That reality was made into advertising and made marketing history as well as gained market share for Pepsi. Pepsi also became the largest selling soft drink in super markets by the time the 80’s got here. When 1984 came along, a new generation had emerged- in the United States, around the world and in Pepsi advertizing, too. To make this new generation happy, Pepsi began with a new campaign containing Michael Jackson, the most popular entertainer in the world at the time, starring in the company’s first 2 commercials. These two were the most eagerly awaited advertizing of all time. The fact that during rehearsal Michael Jackson’s hair was actually set on fire accidentally did not diminish Pepsi’s popularity at all. After this the company’s publicity went to $3 million in worth. Even after Geraldine Farroro’s Pepsi ad fueled debates about the ethics of politicians doing commercials, Pepsi seemed untouched. Emanuel Goldman, a beverage analyst at Montgomery Securities in San Francisco forecasted that the growth for all Pepsi’s soft drinks in 1985 may match that of Coco-cola USA products, Pepsi’s biggest rival. In 1985 the front runners in the soft drink business were Coke – Pepsi – 7-up – and Dr. Pepper. Coke changed its product make-up but swears it never meant to emulate Pepsi. -up announces people are concerned about caffeine and other artificial ingredients so its ads will stress â€Å"It never had it, it never will†. People just don’t want traditional sugar any more. Soon Pepsi introduced Slice containing 10% fruit juice, Coke unveiled Cherry Coke and was testing Minute Maid Orange Juice at the time. 7-Up started revving up its ads for TV, sports cable, and MTV. Charles Schmidt, executive vice president said, â€Å"I think the changes in consumer taste, preferences and movements to brands that don’t have preservatives and artificial colors is right down our alley. Pepsi did have one marketing mistake that certainly didn’t boost sales or improve popularity when it comes to an advertisement. In 1989, Madonna starred in an ad that depicted her as a young woman and also as a young girl, flashing back and forth between dance scenes either at the young girls birthday party where she’s seen blowing out her candles and making a wish or as a young adult dancing among joyful gospel singers to the music of Madonna singing â€Å"Like a Prayer†. Over 250 viewers tuned in to see this hyped up ad that was the first ever to be seen on T. V. before being released over the radio or other venue. The ad went wonderfully as planned. Unfortunetly all did not stop there. Madonna had a release by the same name on her new album. The video was a far cry from the wholesome picture the ad left you with. Instead it was about a white woman being raped by a black man and Madonna holding a knife till it shows her hands with cuts that seem to represent Stigmata or Cruxification. This video aired one day after the Pepsi ad. The first person to make noise was the reverend of a Christian group called American Family Association and he threatened to have his 380,000 AFA subscribers boycott Pepsi until they dropped Madonna. Pepsi put a hold on the ad to see if things would blow over. But then a Catholic Bishop from Texas chimed in agreement to the offensive video and he threatened to boycott not only Pepsi, but it’s other corporate holdings also, such as Taco Bell, Pizza Hut, and Kentucky Fried Chicken. But the worst was still coming. The Pope then released a statement by the Vatican banning Madonna from appearing in Italy at all. Pepsi decided it was best to end this and they dropped Madonna like a bad habit and the ad was never run again, although it can still be viewed on You Tube. Even though Madonna still owed Pepsi 3 commercials that were never going to happen, Pepsi Paid her the original $5 million payment. This controversy that jeopardized Pepsi only shot Madonna’s record sales up to 13 million copies worldwide. As the 1990’s grew near, consumers wanted to continue to broaden their choices in beverages so Pepsi took that opportunity to broaden its product line and become a total beverage company. Pepsi‘s products would now include water, tea, coffee drinks, juice, juice drinks and the original soft drinks. Pepsi was also the first to come up with the idea of freshness dating, providing customers an easy way to read product freshness code. The Diet Pepsi can first appeared with the â€Å"best if used by† date and then it quickly became standard on all of Pepsi’s other products. Pepsi – now known as PepsiCo, Inc. has now joined forces with companies such as Tropicana in 1988, Quaker Oats Company in 2001 and still recently, Gatorade. In Feb. of 2010, Pepsi and Anhauser- Busch have teamed up to buy advertising such as network cable, print, and outdoor media. Today PepsiCo is a $29 million company employing over 150,000 people who speak 40 different languages. As I’ve tried to point out with all of this information, Pepsi is an amazing company with great marketing strategies and mixes and knows a great opportunity when it sees one. You can go back through my information and see that Pepsi hits on all 4 P’s –Product(s),which are still growing as we speak, Price – for instance the 12 ounce bottles for only 5 cents approach, Placement-Caleb Bradham knew he needed to put his product out there on the market and not kept it his pharmacy in order for it to prosper and Promotion – I’ve given you many, many wonderful inventive examples of how Pepsi promoted very successfully their first product all the way now to their last.

Why Elderly Folk Are A Complete Hazard - 809 Words

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