Marketing Communications about advertising Assignment

Marketing Communications about advertising - Assignment Example It is important for an organization to identify potential customers before the introduction of the products based on the nature and characteristics of the products. Appropriate target audience for this particular advertising has been provided below. â€Å"I have a busy daily schedule and I am really concerned about my good health. I have heard about these types of products, but never heard about these newly developed low in fat RTE products. I would like to experience these products, if these are really good and hygienic for my health†. Major objective of this advertisement is to create significant brand awareness of the newly launched RTE products in the minds of the target customers in Singapore. The organization will ensure supreme quality of products in competitive price level. The measurable objective is to breakeven within 6 months and become one of the preferable products in Singapore Market. The particular behavioral outcome of this advertisement is to create awareness about the brand among the people. The organization should try to become leader by create awareness among target audience through this campaign. We should try to ensure high brand recall through this campaign. It is important for an organization to position the brand according to the nature and characteristics of products and target customers. â€Å"To the busy individuals, who have great value for each and every second in your daily life, our RTE products have been tested and resulted as low fat and healthy products within the RTE food industry. You can stay safe and healthy if you consume our products. In addition to this, we will offer these products in economic price level to back your earning level†. – Brand Position Statement. The message would be developed is to choose our RTE products if they want to consume high quality food products in limited time period. Teenagers and young adults are our major target customers. Therefore, we would like to

Business Media Case Study Example | Topics and Well Written Essays - 500 words

Business Media - Case Study Example If the story leaks out of the newsroom to the public, a conflict is likely to develop between CBC and Canadian Air. The management may decide to lay off the journalist for having disregarded the company’s code of ethics. The case shows a conflict of interest between what the reporter believes and what the company upholds as the morals of its employees. The dilemma of what should be the solution requires that concerned parties consider five approaches. The first should be consideration of what good and harm may come out of the decision. The second is what moral standards and rights the two parties hold. The third is what decision gives everyone concerned equal treatment. The fourth is a consideration of what decision provides the common right, and lastly which action creates morality. This work describes the decision-making process, which is the most suitable for the case of the two institutions. CBC media has a clause in its code of ethics, which addresses conflict of interest (CBC 1). The provision requires that the workers at the company preserve the integrity of the organization. The case presented in this work is an expression of situations when conflict of interest is a reality. The journalist has to consider that Air Canada is one of the most loyal customers to the company. For such a case, there is a need that the media house does not expose the problems of the airline. As much as the case may be a reality, the code of ethics supported by the ethical models of decision-making, demand that the story must not appear in the airwaves. Considerably, there are many models of ethical decision-making each with a different approach, but fashioned to attain a solution. The Utilitarianism model is the center stage as the most appropriate for this case (Lea, Williams, and Donahue 234). Jeremy Bentham and John Stuart advanced the theory, which distinguishes