The relationships between art and life, and science, economics, politics, religion, ethic, etc Essay Example For Students

The relationships between art and life, and science, economics, politics, religion, ethic, etc Essay Offer insight into the relationships between art and life, and science, economics, politics, religion, ethic, etc is believed to be the most important function of art criticism. In the following, we are going to discuss video art. Video is surely the most popular media in the world, it does contains a lot of information about sports, news, entertainmentà ¢Ã¢â€š ¬Ã‚ ¦ As much as we can think of, it is provided to us by video, which subs in a lot of imaginations. In order to figure out what relationships between art and life, we use Global Groove by Nam June Paik as an example. We will write a custom essay on The relationships between art and life, and science, economics, politics, religion, ethic, etc specifically for you for only $16.38 $13.9/page Order now Through the develop of camera and video cam, the photography has become very common in our daily life. In a time that over 70% of household own at least one camera, it shows how technological devices influence us. Global Groove is an example of video in 1970s. In the meantime, it is unusual to perform the video in the way that Paik did. He performed the video by lots of textual makeup to a high-spirited, and raids of seditious editing. This combination is the result of our economic, politics and religious. In 1973, Global Groove was produced. In the meantime, Paik began to produce a series of video, Global Groove is one of those. Video art is the same meaning of technology. It is significant that artists use video as a media and the imaginations combined with technical skills. Just as the same as in Global Groove, it uses the audio and video integration, colorization, ironic resemblance to push forward the development of both art and technology. Paiks Global Groove represents a new form of art. Not only that, it also show us how important to try. He gives us area to think more significantly. We all know that creativity is needed in all kinds of area, and art is a media to raise our creativity, or try to wake up our spirit. Therefore, art is a very important subject in life. It improves our imaginations, expresses our feelings, and gives us area to form new creationsà ¢Ã¢â€š ¬Ã‚ ¦ It does have a lot of value in life. All in all, without art, lives will be so dull. Without art, we do not have entertainment and technology. Everything started in art and expand into other kinds of subject. It is art to give us so much. No wonder, Offer insight into the relationship between art and life, and science, economics, politics, religions, ethics, etc is the foremost function of art criticism.

Life-Changing Things to Do in Puerto Rico Top 10 List

Life-Changing Things to Do in Puerto Rico Top 10 List SAT / ACT Prep Online Guides and Tips Puerto Rico tops my list of favorite Caribbean destinations. Not only does it have beautiful beaches and sunshine, but it’s also full of fascinating history, art, and architecture. Combine all this with great food and the chance to practice Spanish, and you’ve got a place that appeals to any traveler. Did I mention that U.S. travelers don’t need to bring a passport or exchange money? You can forego the usual hassles of leaving the mainland while still getting an incredible international experience. If you’re planning your trip or just curious about the â€Å"Island of Enchantment,† read on for 10 unforgettable things to do in Puerto Rico! #1: Admire the Architecture in Old San Juan The blue, cobblestoned streets of old San Juan, Puerto Rico wind through pastel buildings from the 16th and 17th century. As you stroll past cafes, shops, and historic plazas, you’ll find a mix of Gothic, Renaissance, and Baroque architecture with a distinctly Spanish feel. As a National Historic Landmark, the area looks much the same as it did 400 years ago. Where to Go: Meander through the streets of old San Juan and soak up history, culture, and color. The entire historic area will have you taking photographs left and right, but there are a few stops you shouldn’t miss: Calle del Cristo (Cristo Street): Cristo Street is one of the oldest and best preserved streets in old San Juan. You’ll find a mix of old churches, tree-shaded parks, and lively shops and restaurants. San Juan Cathedral: San Juan Cathedral, built in 1540, sits at one end of Calle del Cristo. Once inside, you’ll find the tomb of Ponce de Leon, the mummy of St. Pio, and rich stained glass windows. San Jose Church: This church, first built in 1532, is the oldest in San Juan, as well as one of the oldest examples of Spanish Gothic architecture in the Western Hemisphere. La Fortaleza: This residence of the governor of Puerto Rico has been in continuous use since the mid-1500s. It remains the official residence of the governor of Puerto Rico, and it’s a UNESCO World Heritage Site. Old San Juan is a small, walkable area of criss-crossing streets. How to Get There: Old San Juan is an island linked to the mainland by three bridges. You might take a taxi, bus, or rent a car and drive. Taxis from San Luis Munoz Airport should have a set fare around $20, with an additional dollar or two for luggage. Buses are typically less than $1.00, but they don’t go direct; you’ll have to change lines to make it into old San Juan. If you opt to rent a car and drive, you may look for parking lots off Recinto Sur and Norzagaray Street, as well as La Puntilla lot. Parking rates are reasonable at less than $5 for five hours and 50 cents for each additional hour. If the lots are full, though, then you may have a hard time finding parking on the narrow streets. What to Know: Old San Juan is just an eight to ten block area, but you can easily spend at least a day exploring its nooks and crannies on your own or with a guided walking tour. Surrounded by stone walls, the historic district is known as The Walled City, or La Ciudad Amurallada. The area is very walkable, but it’s also hilly and hot. Wear light clothing, comfortable shoes, and sunscreen. If you get tired, you can hop on the free trolley service that drives throughout the city! #2: Time Travel in 17th Century Forts Old San Juan is surrounded by fortifications and old stone walls that protected the city from invasions between the 16th and 19th centuries. These massive structures encircle the historic city and offer gorgeous views over the blue waters of the Atlantic. As UNESCO World Heritage Sites, they’re well preserved today. Where to Go: Castillo de San Felipe del Morro: This 16th century citadel sits grandly on the northwest coast of old San Juan. Once you get in, you can explore the cliff-side barracks, turrets, and dungeons with a tour group or on your own. Castillo de San Cristobal: This fortification is located on the northeast side of old San Juan, a 17-minute walk or 9-minute drive from San Felipe del Morro. It’s larger, slightly less crowded, and offers panoramic views across the coastline of Puerto Rico. Fortà ­n San Juan de la Cruz (El Caà ±uelo): This fort, also known as El Caà ±uelo, is a stout, square fortification that sits at the entrance of San Juan Harbor on Isla de Cabras (Goat Island). Unlike the other forts, it’s a half hour drive from old San Juan. How to Get There: If you’re in old San Juan, Puerto Rico, you can easily walk to both Castillo de San Felipe del Morro and Castillo de San Cristobal. The free trolley also stops at both forts, or you can take a taxi. To get to El Caà ±uelo, you’d need to drive 20 to 30 minutes from old San Juan along Route 22. A lot of travelers leave this small fort off their itinerary, but it could be worth a stop if you’re visiting the nearby Bacardi Factory in the same day. What to Know: The fortifications that surround old San Juan are impressive examples of 16th century Spanish military architecture. Over the years, the fortifications helped ward off attacks from the British, the Dutch, and the U.S. You can buy a pass to explore all of these National Historic Sites for just $5. Kids under the age of 15 are free. The forts are open everyday from 9 AM to 6 PM. #3: Relax on World-Renowned Beaches If Puerto Rico’s gorgeous white sand beaches are your top priority, you won’t be disappointed. Several of its more than 300 beaches have been named Blue Flag Beaches, which are the best beaches in the world. I’ve picked out the top three, but there are so many more. Where to Go: Flamenco Beach, Culebra: My personal favorite, Flamenco Beach, is your quintessential, perfect Caribbean Beach. With its white sand and turquoise waters, you can easily spend the day switching between sunbathing and swimming. One weird/cool feature: there are washed up U.S. tanks from WWII on one end of the beach (now decorated with colorful graffiti). Luquillo Beach: Like Flamenco Beach, Luquillo is classified as a Blue Flag Beach. On Puerto Rico’s east coast, Luquillo has a long shoreline, calm waters, lots of water activities, and an abundance of food kiosks for mid-day seafood or ice cream. El Escambrà ³n, San Juan: If you’re staying around San Juan, then you should head to El Escambrà ³n for your beach day. You can rest in the shade of palm trees, float in the calm waters, and hang out with locals. Finding your perfect beach could take you all over the island of Puerto Rico and beyond. How to Get There: The easiest way to access Puerto Rico’s beautiful beaches is by car. You can rent a car for about $40 a day, and the roads are easy to navigate. To get to Culebra (with Flamenco Beach) or other islands, you’ll need to hop on a ferry. Small buses will be waiting when you land to take you to the beach. Ferries are $4.50 round trip; the shuttle is $2. Just make sure you arrive well ahead of time so you don’t get stuck! What to Know: With over 300 beaches, you can find whatever you’re looking for- long shorelines, secret swimming spots, family friendly destinations, or posh areas surrounded by resorts. The northern beaches touch the Atlantic, while southern beaches border the Caribbean Sea. Depending on where you’re traveling in Puerto Rico, some other top beaches are La Playuela (especially good for hiking), Blue Beach, La Posita, and Sandy Beach. If you’re looking to surf, head to the northwest coast; Rincon is the place for big waves. #4: Kayak in a Bioluminescent Bay David Resz/Flickr If it’s not already, kayaking in a bioluminescent bay should definitely go on your bucket list. Drifting along a lake at night while sparkly phytoplankton trails from your fingers is a surreal experience. Puerto Rico’s bays have some of the most striking bioluminescence on earth. Where to Go: Mosquito Bay in Vieques: Mosquito Bay is on the south shore of the island of Vieques. Don’t be scared off by the name, but do remember to wear bug spray. Many consider Mosquito Bay to be Puerto Rico’s best and brightest bio bay. Laguna Grande in Fajardo: I chose to kayak in Laguna Grande, as it’s easily accessible by car from San Juan with a drive of a little over an hour. The bio bay was other-worldly. I went on a cloudy night, so it looked like the stars had disappeared overhead and gotten captured in the sparkling water below my kayak. La Parguera: This bay is on the southern shore of Puerto Rico. You’ll find several tours, but La Parguera hasn’t been as well preserved as the other two. It’s a good option if you’re in the area, but if you’re not limited by location, then I’d suggest Mosquito Bay or Laguna Grande. How to Get There: To get to Vieques, you can fly or take a ferry. The ferry takes off from Fajardo, which is about an hour’s drive south of San Juan. The ferry typically departs around three or four times a day and costs only $2.00 each way. You can also book a bio bay tour that includes ferry, bus, and a meal. Driving is the best way to get to Fajardo and La Parguera. Starting from San Juan, it’s about an hour and 15 minutes to Fajardo and two hours and 15 minutes to La Parguera. What to Know: Bioluminescence is the light emitted by microorganisms when they move. You can’t swim in the bays, as the ecosystems are protected. All three of the bio bays are popular and offer eco-friendly night kayak tours for around $45 to $70 per person. Some of the best tour groups are Island Adventures and Abe’s Biobay Tours in Mosquito Bay; Kayaking Puerto Rico and Yokahu Kayaks in Laguna Grande; and Aleli Tours and Rincon Vacations in La Parguera. You’ll likely go in double kayaks and paddle through narrow channels lined by mangroves to get to the open bay. The darker it is, the better you can see the bioluminescence, so the best time to go is during the new moon. #5: Enjoy the Local Cuisine As someone who travels on her stomach, I almost considered putting Puerto Rican cuisine at the top of this list! You’ll find a great diversity of delicious food with Caribbean, Spanish, African, U.S., and indigenous Taà ­no influences. Your trip may take you all over the island, but since most people spend some time in San Juan, I’ve narrowed my top picks to the capital city. Where to Go: El Jibarito: Located in the heart of old San Juan, El Jibarito has a large menu with Puerto Rican mainstays, like mofongo (mashed plantains with meat, shrimp, or vegetables), alcapurrà ­as (meat or yucca-stuffed fritters), seafood, and local cervezas at reasonable prices. Marmalade: For those looking for a fancy night out, Marmalade is considered one of San Juan’s best restaurants. The frequently changing menu plays with new fusions and traditional Puerto Rican flavors. Entrees range between $20 and $35, and it’s definitely advisable to make a reservation. Cafe Manolà ­n: This cafe’s a great stop in old San Juan if you’re looking for a quick lunch or breakfast. It has yummy omelettes, fresh fruit juices, and an array of traditional Puerto Rican dishes, like mofongo, shrimp in garlic, and fried plantains, all at reasonable prices. Farmer's Market at Park La Ventana al Mar: If you’re willing to travel to the neighborhood of Condado, just over the bridge from old San Juan, then you’ll find an awesome outdoor market full of artisanal food and products. Beyond the fresh, locally produced coffee, honey, fruits, vegetables, and sangria, you’ll see food carts with delicious snacks and meals. The market’s open from 9 to 5 on the first Sunday of every month. How to Get There: There’s no shortage of great Puerto Rican restaurants in old San Juan; El Jibarito, Marmalade, and Cafe Manolin are just three of many. Since the historic center is only an eight block area, all of the restaurants can be reached by walking. You could also take advantage of the free trolley service that goes around the city. To get to the farmer’s market at Condado, you could drive, take a taxi for $10 to $15, or take a bus from old San Juan for less than a dollar. What to Know: Seafood, pork, rice, garlic, and plantains are all key ingredients in Puerto Rican cuisine. You should definitely try mofongo, mashed plantains that are typically combined with chicharron, or pork cracklings, and covered in broth. You might also enjoy plenty of spicy rice and beans with a side of pasteles, meat wrapped in vegetable dough and boiled in banana leaves. Many restaurants will make their own hot sauce, or pique, for you to add to dishes. This vinegar and red pepper sauce can range from mildly spicy to life-threatening, so proceed with caution (and no, that wasn’t meant to be a challenge!). #6: Drink Rum and Coffee + Get Behind the Scenes Whether you want to wake up with caffeine or relax with a pià ±a colada, Puerto Rico’s got you covered. Beyond the old-timey bars and cafes, you can get behind the scenes to see how some of the best rum and coffee in the world is made. If you’d rather skip the tour and go straight to the bar or cafe, I’ve got a couple suggestions for those stops, too. Where to Go For Rum: Casa Bacardà ­: If you’re a fan of rum, then you should definitely set aside an afternoon to spend at the Bacardi Factory. You can learn about the history of the company, tour the distillery, take a mixology class, and sample different rums. After the tour, relax on the open-air pavilion with a cocktail or two and enjoy a panoramic view of old San Juan. Cost of tours: $15 for historical tour; $45 for rum tasting and mixology tours. Barrachina: There are plenty of bustling spots for nightlife in San Juan, but Barrachina has one particular claim to fame: it claims to have served the first ever pià ±a colada in 1963. Stop here at the beginning of your night so you can forever say that you’ve tasted the first rum, coconut, and pineapple cocktail. Caribe Hilton: While Barrachina invented the pià ±a colada in 1963, Caribe Hilton invented it in 1954. Wait, what? As it turns out, both bars claim credit for the invention of this tropical cocktail. You may not find the true origin story, but you can sample both while in Puerto Rico and see which you like better! Where to Go for Coffee: Hacienda Pomarrosa: At the top of curvy mountain roads stands Hacienda Pomarrosa, known for its gourmet coffee and conservation work. Make a reservation to take a tour and learn how coffee is grown and roasted. You can also stay overnight in the cottages and enjoy great local food and sweeping views over the Puerto Rican countryside. Hacienda Buena Vista: This fully functioning, 19th century coffee plantation was restored by the Conservation Trust of Puerto Rico. You’ll learn about the history of the 87-acre farm, its conservation efforts, and the hydro-power that runs all the machinery on tours available in both Spanish and English. Caficultura: This artsy cafe in old San Juan serves excellent coffee in all different varieties. You can also enjoy local foods, fresh fruit juices, and homemade crepes as you sip your cafe con leche outdoors or inside under the glass chandelier. Cafà © Don Ruiz Coffee Shop: Don Ruiz cafe, tucked in a plaza across from Castillo del Morro in old San Juan, serves rich and flavorful coffee grown on the owners’ farm. It also has a collection of photos and antiques to teach you about coffee production and the history of the Don Ruiz plantation. How to Get There: As with most destinations outside of San Juan, the easiest way to arrive at Casa Bacardà ­ or the coffee plantations is by car. You can follow the route on Google Maps, plus check the websites for detailed directions. Casa Bacardi is less than half an hour from San Juan, while the coffee plantations are an hour and a half to two hours southwest of the capital city. Some of the roads are windy with steep drop-offs, which can be a little nerve-wracking, but they do offer gorgeous views of the jungle scenery. What to Know: Puerto Rico is famous for its locally-produced rum and coffee, both of which are some of the best in the world. Enjoy pià ±a coladas and cappuccinos at the artisan cafes in San Juan, or go straight to the source for a tour of Casa Bacardi or a coffee plantation in the mountains. The drinking age in Puerto Rico, by the way, is 18. #7: Hike the Trails of El Yunque In the northeast corner of Puerto Rico sprawls the tropical rainforest, El Yunque. The only tropical rainforest in the U.S. National Forest System, El Yunque has miles of hiking trails. It’s the perfect day trip to get outdoors while taking a break from the sun under the cool, dense canopy. Where to Go: Hiking trails: There are several hiking trails in El Yunque, ranging from easy to difficult. A few short hikes are Angelito Trail, Caimitillo Trail, and El Portal Trail. The hikes to the waterfalls are a little longer and can get crowded. More challenging hikes take you up the mountains: Mt. Britton, La Roca, Los Picachos, and El Yunque Peak, which is the tallest at 3,496 feet. Visitor Center: Stop at the Visitor Center for a map and information on El Yunque’s flora and fauna. I was glad to learn there were no bears or poisonous snakes, just lots of frogs and birds. La Coca and La Mina Waterfalls: Do go chasing waterfalls! Hike 0.7 km to get to La Mina Falls or 1.8 miles to get to the less popular La Coca Falls. Once there, you can swim beneath the falls, but a word of caution- the water can be crazy cold. Yokahu Observation Tower: This tower, built in 1936, is easy to access, as it’s just about 30 feet from a parking lot. After climbing a little over 90 stairs, you can enjoy 360 views over the lush green forest and mountains. How to Get There: El Yunque is about a one-hour drive from San Juan along highway 26. You can drive right into the park; entrance and parking are both free. What to Know: The park is open from 7:30 AM to 6:00 PM everyday. It's home to over 50 species of birds, 11 species of bats, and 13 species of coquà ­, or tree frogs. You’ll hear the coquà ­s â€Å"singing† in the morning and evening. There aren’t any accommodations in El Yunque, but you can get a permit to camp in the forest if you want to rough it. The trails can be challenging and muddy, so make sure to bring good sneakers, as well as a towel and change of clothes if you want to swim. #8: Adventure in the Great Outdoors Are you looking for outdoor adventure? With its diverse ecosystems, from beach to jungle to misty mountain- Puerto Rico has a huge outdoor adventure industry. In addition to all the hiking you can do in El Yunque, you can also find climbing, ziplining, rapelling, caving, snorkeling, hang gliding, and kite boarding. Where to Go: Acampa Nature Adventure Tours: Acampa’s tours will have you ziplining over the jungle, rappelling into caves, and climbing up waterfalls. Along with the adrenaline rush, you’ll get a side of historical and environmental education. Rocaliza Adventure Tours: Rocaliza is a great tour for climbers, as they take you to the best spots for top roping, lead climbing, and bouldering. You’ll climb up-river, rappel down a waterfall and into a canyon, and go zip lining over the jungle. Rincon Surf School: The oldest surfing school in the area, Rincon Surf School offers solo and group lessons, along with guided adventures. It caters to beginners and advanced surfers. 15 Knots: Kite-boarding, or kite-surfing, has you riding the waves with the help of a kite catching the wind. 15 Knots teaches people of all levels how to catch the wind and learn this unique water sport. There’s no shortage of outdoor adventure companies in Puerto Rico. Some other highly rated groups are Aventuras Tierra Adentro, Toro Verde, Campo Rico Ziplining Adventure, Ecoquest Adventures Tours, and Batey Zipline Adventures. How to Get There: There are adventure tours all over the island; some of the most popular ones take you to El Yunque, the Camuy Caves, Rincon, Culebra, or Vieques. Most of the adventure tours will pick you up bright and early from your hotel if you’re staying in or around San Juan. What to Know: All of these tours are open to complete beginners, so you don’t have to be an experienced climber or outdoor enthusiast to sign up. Most outdoor adventure tours pack a full itinerary of hiking, climbing, rappelling, swimming, and climbing into a day tour, plus they include transportation and lunch. Make sure to make reservations in advance, wear good sneakers, and pack a change of clothes, bug spray, and sunscreen. #9: Spend the Day Shopping for Caribbean Clothes and Crafts The Puerto Rico shopping scene includes everything from traditional handicrafts to high-end luxury brands. You can find authentic souvenirs in the shops and markets of old San Juan or head to familiar stores at the Caribbean’s largest shopping mall. Plus, you can easily find some of the world’s best rum, coffee beans, and hand-rolled cigars. Where to Go: Puerto Rican Arts and Crafts: This large shop is full of handmade jewelry, traditional carvings, native foods, ceramics, sculptures, paintings, and silkscreens. Located in the heart of San Juan, Puerto Rican Arts and Crafts rests in a restored Spanish colonial building. Address: 204 Calle de la Fortaleza, Old San Juan. Ole Curiosidades: If you’re looking for a hat to shade your face from the sun, then you should head to Ole Curiosidades. It’s known for its Panama hats and attentive merchants who will help you find the perfect fit. The shop also has Puerto Rican and Latin American art and antiques. Address: 105 Calle de la Fortaleza, Old San Juan. Caribbean Trading Company: This multi-room store is packed full with local souvenirs, including clothing, jewelry, arts and crafts, hot sauces, and rum cake. It lands firmly on the touristy side of things, but it has good prices and is a nice stop if you’re going to or leaving the rainforest, El Yunque. Address: 4 Calle Principal, Rio Grande. The Poet’s Passage: This artsy spot in old San Juan is a shop, gallery, and cafe all in one that hosts frequent poetry readings. You can enjoy the coffee, browse paintings by local artists, and order personalized crafts, like a colorful â€Å"Door of San Juan.† Address: 203 Calle de la Cruz, Old San Juan. Plaza Las Americas: If you’re looking for some serious shopping, then you should head to Plaza las Americas, the largest shopping mall in the Caribbean. It has over 300 stores, (the usuals, like Macy’s, Ann Taylor, Zara, etc.), plus a big local artisan section on the third floor. It’s also packed full of restaurants and a movie theater, Caribbean Cinemas. Address: 525 Roosevelt Avenue, Hato Rey, San Juan. How to Get There: Puerto Rican Arts and Crafts, Ole Curiosidades, and The Poet’s Passage are all located in old San Juan. As you now know, walking or hopping on the free trolley is the best way to get around the historic district. Caribbean Trading Company is just a few minutes from El Yunque, so it’s a great stop on your way to the jungle or after your hiking trip. Finally, Plaza de las Americas is about a 15-minute drive from San Juan at the intersection of Routes 18 and 22. What to Know: Since Puerto Rico is a transportation hub and popular stop for cruise ships, it has a big shopping scene. You can find lots of authentic handicrafts and artisanal products, as well as big brand department stores, like Macy’s, or luxury stores, like Louis Vuitton. Two traditional handicrafts that you’ll find are caretas, masks for Carnival, and santos, carvings of patron saints in wood, stone, or gold. Puerto Rico is also known for its handmade lace, or mundillo. On my trip, I got a wood carving of a coquà ­ (tree frog) that now hangs on my wall at home. #10: Road Trip on the Panoramic Route Winding 167 miles across the island, Puerto Rico’s Panoramic Route leads you into rural Puerto Rico. This one of a kind road trip will take you past roadside barbecues, sprawling coffee plantations, and cascading waterfalls. If you’re looking to get off the beaten track and find some spectacular views, then you’ll enjoy this scenic route from east to west and back again. Where to Go: Carite Forest Reserve: Carite is the first of four forest reserves along the Panoramic Route, and it’s a beautiful stop to stretch your legs under the palm trees. Just five minutes along the main trail is Charco Azul, a natural, bright blue creek pool that’s great for swimming. Aibonito: The highest village in Puerto Rico at 2,500 feet, Aibonito is known for its flowers. In fact, it’s nicknamed the City of Flowers and has a flower festival every June. From here, you can also explore the cliffs and waterfalls of San Cristobal Canyon. Maricao: The mountain town of Maricao will be your last stop on the Panoramic Route. Surrounded by huge coffee plantations, Maricao is known as La Ciudad del Cafà ©, or the City of Coffee. After you’ve reenergized with caffeine, you can go hiking in the nearby Monte del Estado Forest, Puerto Rico’s largest state forest. How to Get There: The Panoramic Route slices east to west across Puerto Rico, starting in Mayaguez and ending in Maunabo. It’s made up of Routes 105, 143, and 182 and takes you over mountains and through valleys. You can start in San Juan and move west, perhaps staying overnight in the mountain town of Jayuya. Since there’s a tangle of numbered roads along the way, it’s often better to follow the sign for a town than for the route itself. More importantly, bring a map and pre-loaded GPS or Google Maps directions. If you’re driving the Panoramic Route, GPS will be your friend. What to Know: The Panoramic Route takes you into the heart of rural Puerto Rico. Some of the roads are narrow and winding, so take it slow and honk when turning blind corners. Because of the twisting, hilly roads, this trip might not be a favorite for those prone to motion sickness. For anyone who wants to go deeply into the Puerto Rican countryside, this road trip will dazzle you with misty mountains, dense rainforest, and patchworks of coffee farms. Since you’ll be venturing off the beaten path, you may benefit from brushing up on a few Spanish phrases! So there you have it- the top 10 unforgettable things to do in Puerto Rico and the 41 best places to do them! As you can see, there’s a huge number of places to see and experiences to have in Puerto Rico. To help you put it all together, consider this brief itinerary for a week on the Island of Enchantment. 1 Week in Puerto Rico: Your Itinerary Now that you have a sense of the top things to do in Puerto Rico, how can you make a plan that includes all your favorites? That all depends on how much time you have, but here’s one suggested itinerary for travelers who are in Puerto Rico for about a week. Day 1: Fly into San Luis Muà ±oz Marà ­n International Airport. Pick up your rental car, and drive into old San Juan. Spend the afternoon strolling around the historic district, eating Puerto Rican food, and shaking off any jet lag or traveling fatigue. Day 2: Explore old San Juan. Admire the colorful buildings, go shopping, and take a tour of Castillo de San Felipe del Morro and Castillo de Cristobal. Punctuate your day with good coffee, food, and the world’s best pià ±a coladas. Day 3: Beach day! Head to a beach in San Juan, like El Escambrà ³n, or road trip down to Fajardo and take a ferry to Culebra. Swim, snorkel, sunbathe, repeat. If you stick close to San Juan, then head to Casa Bacardi and sample rum in the afternoon. Day 4: Go hiking. Drive to El Yunque in the morning and spend the day hiking the trails and swimming under waterfalls. You might stop at the Caribbean Trading Company to buy souvenirs for yourself, friends, and family. If you want more of an outdoor adventure experience, go on a ziplining and caving tour. Day 3 or 4 are also good times to go kayaking in a bioluminescent bay. Tours usually depart at 6 or 8 PM. Day 5: Road trip. Set out bright and early on the Panoramic Route. Go hiking in a national forest, walk around the City of Flowers, and explore the San Cristobal Canyon. Alternate plans: go on an outdoor adventure tour, visit a new beach or coffee plantation, or spend the day shopping. Day 6: Road trip, part 2. Continue west to explore the rural Puerto Rican countryside and coffee plantations along the Ruta Panoramica. If the Panoramic Route isn’t your thing, you could also spend the day hiking, snorkeling, and swimming at a beach or visiting art museums. Day 7: Take any last-minute photos of the Spanish colonial architecture or massive stone forts. Enjoy your last delicious cup of coffee in an outdoor plaza while watching the passersby. Finally, figure out when you can get yourself back to Puerto Rico. Of course, you could also throw the itinerary out the window and spent your days relaxing on the beach with a bottomless pià ±a colada in hand. Or you might eschew schedules altogether and just see where your adventure takes you! Planning Your Puerto Rico Vacation Whether you want to adventure in the great outdoors, spend your days at the beach, or admire art and architecture, Puerto Rico has got you covered. Its beaches are world-renowned, and its centuries-old plazas and fortresses transport you to a Spanish colonial past. While Puerto Rico’s now a commonwealth of the U.S., it has its own cultural identity shaped by Spanish, African, Caribbean, and Taà ­no influences. The streets of old San Juan feel Caribbean and European at once, and you don’t even have to bring a passport or exchange money. Learning a few Spanish phrases, if you don’t know them already, could be helpful, although you’ll find that lots of people speak excellent English. Depending on what you’re looking for, your trip can feel as familiar or as exotic as you want it to. Puerto Rico allows travelers to find their perfect balance of beach holiday, cultural excursion, and outdoor adventure. Its versatility, combined with delicious food and sunshine, makes Puerto Rico a destination that you’ll never forget.

Marketing Communications about advertising Assignment

Marketing Communications about advertising - Assignment Example It is important for an organization to identify potential customers before the introduction of the products based on the nature and characteristics of the products. Appropriate target audience for this particular advertising has been provided below. â€Å"I have a busy daily schedule and I am really concerned about my good health. I have heard about these types of products, but never heard about these newly developed low in fat RTE products. I would like to experience these products, if these are really good and hygienic for my health†. Major objective of this advertisement is to create significant brand awareness of the newly launched RTE products in the minds of the target customers in Singapore. The organization will ensure supreme quality of products in competitive price level. The measurable objective is to breakeven within 6 months and become one of the preferable products in Singapore Market. The particular behavioral outcome of this advertisement is to create awareness about the brand among the people. The organization should try to become leader by create awareness among target audience through this campaign. We should try to ensure high brand recall through this campaign. It is important for an organization to position the brand according to the nature and characteristics of products and target customers. â€Å"To the busy individuals, who have great value for each and every second in your daily life, our RTE products have been tested and resulted as low fat and healthy products within the RTE food industry. You can stay safe and healthy if you consume our products. In addition to this, we will offer these products in economic price level to back your earning level†. – Brand Position Statement. The message would be developed is to choose our RTE products if they want to consume high quality food products in limited time period. Teenagers and young adults are our major target customers. Therefore, we would like to

Business Media Case Study Example | Topics and Well Written Essays - 500 words

Business Media - Case Study Example If the story leaks out of the newsroom to the public, a conflict is likely to develop between CBC and Canadian Air. The management may decide to lay off the journalist for having disregarded the company’s code of ethics. The case shows a conflict of interest between what the reporter believes and what the company upholds as the morals of its employees. The dilemma of what should be the solution requires that concerned parties consider five approaches. The first should be consideration of what good and harm may come out of the decision. The second is what moral standards and rights the two parties hold. The third is what decision gives everyone concerned equal treatment. The fourth is a consideration of what decision provides the common right, and lastly which action creates morality. This work describes the decision-making process, which is the most suitable for the case of the two institutions. CBC media has a clause in its code of ethics, which addresses conflict of interest (CBC 1). The provision requires that the workers at the company preserve the integrity of the organization. The case presented in this work is an expression of situations when conflict of interest is a reality. The journalist has to consider that Air Canada is one of the most loyal customers to the company. For such a case, there is a need that the media house does not expose the problems of the airline. As much as the case may be a reality, the code of ethics supported by the ethical models of decision-making, demand that the story must not appear in the airwaves. Considerably, there are many models of ethical decision-making each with a different approach, but fashioned to attain a solution. The Utilitarianism model is the center stage as the most appropriate for this case (Lea, Williams, and Donahue 234). Jeremy Bentham and John Stuart advanced the theory, which distinguishes

Publius Virgilius Maro Essay Example for Free

Publius Virgilius Maro Essay Aside from Christianity there is no other force that shaped Western civilization other than the Greco-Roman culture. And there is no better representation of that period in history other than Rome and Publius Viirgilius Maro, also known as Virgil. A closer examination of Virgil and his works made many to realize that Virgil was a byproduct of events and it is the twin forces of the Roman Empire and Greek history that prompted Virgil to write. This paper will look into the two factors that influenced the writing of Publius Virgilius Maro. This can be done by looking first at the events that transpired before Virgil began writing and this means tracing back Greek and Roman history. The second way of knowing the connection between history and Virgils writings is to dig into his works and of course this means analyzing the Aeneid. It will be shown later that it is Roman history and Homer that shaped Virgil to become the writer that he was destined to be. Rome After more than two thousand years the world is still mesmerized by Rome. It is because of its legacy, it military prowess, and form of government. Rome was without equal when it comes to how it help shape Western history. Yet in the early days of Roman history there is not much to see. There is nothing that could make an outsider ascertain its potential to be a dominant ruler of known world in antiquity. Ting Morris traced its early development in obscurity and he remarked, â€Å"Rome began around 2,800 years ago as a few small settlements on wooded hills overlooking the Tiber River† (4). But then Rome began to distance itself from the Latin communities from which it was supposed to be a part of. What happens next began a series of development that will catapult this small community into the world map, â€Å"†¦the roman Republic conquered first Latium, then all of Italy. The Romans annexed much foreign territory to their own state, but they also established a system of alliances with all other states. This gave the Romans a vast reserve of manpower that allowed them to overthrow every major power in the Mediterranean†¦Ã¢â‚¬  (Mackay, 40). A new age has come and a new military superpower was born. But when the Romans began to assimilate remnants of Alexanders Empire, the new European power came face to face with an ancient civilization whose insight into religion, politics, and philosophy was far ahead of its time. In short the Romans, â€Å" recognized something in Greek culture that was more impressive than anything Rome itself achieved, in spite of Romes unprecedented military success† (Cox). At this point Rome was all brute force. Yes the soldiers led by the Caesars were brave, strong and are very eager to make their mark in the battlefield but when it comes to culture, the Romans were barbarians compared to the Greeks. The Romans discovered an effective methodology in fighting wars and they even had the distinct advantage of knowing how to build an empire out of disparate tribes and nations. They were experts in campaigns that require traveling far from home and yet they lack one more thing. They did not have a good system that can be put in place after victory. This is similar to the idea that it is easy to start a war but the more difficult thing to do is how to end it. So when Rome began to feel the success of empire building the more that they felt the need for a way of life that will enhance their reputation in Europe while at the same time offer them an opportunity to enjoy life more. They found the answer from the sophisticated Greeks. Virgil The Romans had to learn from the Greeks and their history can be characterized not only by empire building but also by the why they incorporated Greek thought and the Greek’s way of life into their own unique system. Now there is none better who understood the need for assimilating Greek culture than the Roman intellectuals of that time. In fact, â€Å"Among the adaptors of Greek culture, none was more brilliant than the poet Virgil. He faced a formidable challenge. Everyone who encountered Greek culture recognized how much it was shaped by Homer† (Cox). This means that there is a great need to surpass Homer and if this is not possible then at least equal Homer’s genius. If this can be achieved then the Romans had done something which other Greek imitators failed to do and that is to provide a great explanation for their existence. A myth has to be created, a legend has to be made and the purpose for such an endeavor is obvious. There is a need for something that will hold the empire together. At the time of writing the Aeneid, Rome was again in the cusp of revolution. Julius Caesar was defeated by Augustus Caesar and so steps must be made to consolidate his power and to strengthen the arm of the new emperor. For a brilliant man like Virgil, times like this one is an opportunity that must be grabbed by both hands. Virgil proceeded to hit two birds with one stone. First he would write an epic that will explain the origins of Rome. He will do so by using stories that are already familiar among the people that he wants to see united under Augustus Caesar and during that time there was no other story quite like the one weaved by Homer centuries before. Virgil saw that epic struggle for good and evil; battles between heroes; and the self-sacrificial behavior of some heroes simply because they believe in something higher than themselves proved to be a formula hard to resist. Virgil was ready to accept the challenge. But it is clear from the beginning that it would not be an easy task. Aside from that Homer is a world unto itself. And as they say there is no way one can improve on perfection, the Iliad and the Odyssey are the blueprints for creating great epics and so what else can be done to make it better. Virgil was able to solve this problem by being inventive and by starting where Homer ended his story. When Troy fell, one of her sons went on to build another kingdom. But then again Virgil cannot escape the past. Virgil could not resist using a successful formula. As they say there is no need to fix what was broken. Judging from the power of the Iliad and the Odyssey to move people it is almost impossible not to use the same method and technique of telling a great story. And so Virgil copied many ideas from Homer. In the introduction to the Aeneid Levi Robert pointed out that: Virgil borrowed from Homer a great many items: his verse form, the division into twelve books, mythology, many episodes and similes. In the Aeneid Venus doubles for Nausicaa, Dido for Calypso and Circe, and Drances for Thersites. The funeral games the desecent into Hades, where Aeneas meets Dido as Odysseus met Ajax, the prophecy of Anchises, the catalogue of ships, Turnus attempt to burn them, a broken truce †¦ a quarrel of two Italian leaders †¦ and a final single combat (Robert, xiii). Aeneid The Aeneid is basically the story of Aeneas, the god-like leader of a band of Trojan refugees fleeing to Italy after the fall of Troy. In the beginning, Aeneas built a fleet with the goal in mind of settling in a foreign land and to finally establish a new nation of Trojans. In Virgil’s mind, he wanted the world to understand the basis for the establishment of the Roman Empire. And there is nothing as perfect as that. Hornstein, Percy and Brown’s book, The Reader’s Companion to World Literature, was very helpful in understanding the context from which Virgils Aeneid was written, and they said that it was written at a time of conflict. Italy was ravaged by more than fifty years of revolution and civil war. When the long-sought peace came, a new form of government was fashioned from a battle weary nation. And with the new set-up, ultimate power was in the hands of one man- Augustus Caesar. It was during this time that the Roman Virgil began working on the Aeneid. Hornstein, Brown and Percy wrote: Vergil began the poem in 29 B. C. , two years after the battle of Actium brought this period of civil war to an end. He had long been preparing for the task. His purpose was national: he desired to glorify the Roman people by his theme and exalt the Emperor in the person of his hero. (5) Homer Putnam acknowledge that Virgil is under the towering shadow of Homer when he made this judgment, â€Å"Homer himself, against whose essential insights into humanity, Virgil’s own achievement will always be measured. † Homer’s success allowed him to set the standard upon which others who will come after him will be forced to measure up. Allen Mandelbaum tells of how his previous study prevented him from fully appreciating Virgil’s works and he said, â€Å"One was a tag line of mark Van Doren that echoed through my youth with tenacious resonance: ‘Homer is a world; Virgil, a style’. † It also did not help that the critics saw Virgil as copying Homer, Gaskell said, â€Å"The overall plan of Virgil’s epic was plainly Homeric, with its main elements reversed: now the odyssey of the man comes first and the armed fighting follows it: but the Homeric parallels are many and obvious. † (161). The only major difference was that Homer was illiterate and therefore had to express the beauty of his poetry in oral reform. On the other hand Virgil was literate and he could study Homers Iliad and Odyssey in written form as well as compose his own epic and was able to write it down. This explains the difference in style but all the more strengthens the view that Virgil was strongly influenced by Homer. Conclusion Now the pieces of the puzzle begin to fall down into its proper places and one can now see the bigger picture. It was mentioned earlier that it was in 168 BC when the Romans began to conquer the remnants of Alexanders Empire and it is through the conquest of former Greek states that the Romans saw first hand the beauty that was Greece. In short the highly militaristic Romans lacked the cultural refinements that one can find in abundance in Greek societies. It is through the process of incorporating Greek culture into the Romans way of life that they rediscovered the power of Homeric poetry. It took the genius of Virgil to use Homers works and use it as the foundation for his own epic. And so in 29 BC Virgil began writing the Aeneid with the purpose of emulating what Homer has achieved in Greece. Homers Iliad and Odyssey provided a sense of identity for all Greeks and Virgil was hoping to achieve the same results. But the desire to incorporate Greek life into Roman life is easier said than done. But everyone who will try to copy from someone begins by copying almost everything that one can see and the eye can appreciate. For instance the Romans copied the design of their temples and they also described their gods using the same attributes found in Greek society. But there is no need to worry because the Roman changed the Greek sounding names of their gods into Roman names for their statues. Virgil attempted to accomplish two major things when he wrote the Aeneid. He wanted to impress the new emperor (Augustus Caesar) and secondly he wanted to have a unique Roman epic that will help unite the people. Virgil was successful in achieving both. The hero of the Aeneid was behaving in much the same way as Augustus Caesar especially with regards to his conquest and the subsequent creation of a new nation out of that sheer determination to succeed. Now for the second part, Virgil was also able to create an epic that can be comparable to Homer. It is true that he copied many things from Homer and yet at the same time his stories were never simply a rehash of what Homer did. Virgil simply needed an inspiration to get going and he found it in the character of Aeneas whom Homer briefly mentioned in his work. From this little known character, Aeneid began to build a story that made the peoples pulse to race. It was indeed an epic story of battles, of struggle between good and evil, of heroes who most of the time failed to achieve their potential and sometimes die a tragic death. The Aeneid is basically an explanation as to the existence of Rome. For many there is a need to have that kind of idea, that kind of emotional anchor in times of trouble. And there is no way to fully understand the impact of Aeneid towards the people of Rome. But one thing is sure Virgil’s work was able to unite the whole of the empire and is instrumental as to why the empire endured for so long. It is now very clear that that Virgil was influenced by historical events and the circumstances that surrounded his life. If there were two streams where these influences came from then Homer is a mighty source of inspiration while the politics and warfare in ancient Rome provided Virgil with more materials to use. In Rome’s struggle to carve out a nation in Europe was evident in Aeneid where the hero had to travel and faced with numerous risks just so he can establish a new nation. It was Homer who provided much influence for Virgil. If Homer did not produce the Iliad and Odyssey it is hard to imagine Virgil able to make his own. This is not to take away anything form the accomplishments of Virgil but it would be almost impossible for him to write beautifully without Homer as guide. Homer did not only provide the seed from which Virgil will grow a powerful story, Homer also provided the correct format. And so putting it all together it is now very clear that Virgil was a byproduct of the events that surrounded him. Yet even before he was born, Homer’s influence and genius was already felt in many parts of the Western world. When Virgil was still very young it is easy to imagine that he was already familiar with the Iliad and Odyssey and no doubt the stories found in those epics help to shape the way he thinks. Works Cited Appelbaum, Stanley. Ed. â€Å"The Aeneid by Vergil† Trans. Charles J. Billson. Canada: Dover Publications, 1995. Cox, John. Introduction to Virgil, The Aeneid. 2008. General Education at Hope College. 03 April 2008. http://www. hope. edu/academic/ids/171/Aeneid. html Gaskell, Philip. Ed. â€Å"Landmarks in Classical Literature† Chicago: Fitzroy Dearborn Publishers, 1999. Hemminger, Bill. Exploring Ancient World Cultures: Rome. 1997. EAWC at University of Evansville. 02 April 2008. http://eawc. evansville. edu/ropage. htm Hornstein, L. H. , G. D. Percy, and Calvin S. Brown. Eds. â€Å"The Reader’s Companion to World Literature† New York: Penguin Putnam, Inc. , 1973. Knight, G. R. Wilson. Trans. â€Å"The Aeneid by Virgil† New York: Penguin Putnam, Inc. , 1956. Mackay, Christopher. â€Å"Ancient Rome: A Military and Political History. † New York: Cambridge University Press, 2004. Mandelbaum, Allen. Trans. â€Å"The Aeneid by Virgil† California: University of California Press, 1971. Morford, Mark P. O. and Robert J. Lenardon. â€Å"Classical Mythology† 7th ed. New York: Oxford University Press, 2003. Morris, Ting. â€Å"Ancient Rome. † MN: Smart Apple Media, 2007.

Claude-Achille Debussy Essay -- Music

The task of giving an overview of the life of Claude-Achille Debussy is not easy. Without hesitation, this dynamic character made courageous strides that pushed the limitations of music to another level. His ultimate goal was not to be glorified through fame but to find his own unique voice, or the ‘musique a moi’. Even though his goal was to create his own unique sound, he had many influences, such as art, literature, and Wagner, that guided him in the creation of his style. Regardless of his teachers protestations and fellow peers’ critiques, he experimented with different sounds in music. When listening to Debussy’s music, one can clearly tell that it belongs to Debussy because of his use of different harmonies, rhythms, the pentatonic and whole tone scale, and his instrumentation. Claude Debussy was born in Saint Germain en Laye, France on August 22nd, 1862 the oldest of five children. His father, Manuel-Achille Debussy, had dreams for his son to be a sailor. Those dreams were dashed aside when Claude-Achille took his first piano lessons. With help from his aunt Clementine, Claude-Achille received piano lessons with an Italian violinist Jean Cerutti. When his father saw that he could play the piano, Manuel’s dreams quickly changed to hopes of Claude becoming a virtuosic pianist. From there he was entrusted to Verlaine’s mother-in-law, who enrolled Claude into the Paris Conservatoire at the young age of ten years old. Claude’s years at the Paris Conservatoire not only taught him the fundamentals of music, but it also provided an environment where Claude could experiment with different dissonant chords and techniques which can be heard in his compositions. â€Å"In Marmontel’s piano class he used to astound us with his bizarre... ..., who would invent characters belonging to no particular time or place; who would not despotically impose on me actions to be depicted and would leave me free, here and there, to surpass him in matters of art and to fill out his work.† Works Cited Berry, Wallace. Musical Structure and Performance. New Haven: Yale UP, 1989. Print. Briscoe, James R. Debussy in Performance. New Haven [Conn.: Yale UP, 1999. Print. "Claude Debussy." Wikipedia. Wikimedia Foundation, 04 July 2012. Web. 08 Apr. 2012. . Lockspeiser, Edward. Debussy: His Life and Mind. Vol. 1. New York: Macmillan, 1962. Print. Lockspeiser, Edward. Debussy: His Life and Mind. Vol. 2. London: Cassell, 1965. Print. Lockspeiser, Edward. Debussy. London: J.M. Dent & Sons, 1966. Print. Nichols, Roger. The Life of Debussy. Cambridge: Cambridge UP, 1998. Print.

Pepsi’s Advertising History

I chose Pepsi because I decided it would be interesting to see how the company started out and what kinds of marketing strategies they used that makes them into the huge success story they are today. Here’s what I’ve discovered and it is quite an impressive story: In 1898, in North Carolina, a pharmacist named Caleb Bradham began experimenting with juices and spices and syrups looking for something to quench the thirst of his customers on some of the hot humid days. Low and behold before it was all said and done, he had invented the drink we know today as Pepsi-cola. It wasn’t until 1903 that Pepsi was patented and Bradhams first ever advertizing sell went along with his pharmacist concoction, â€Å"Exhilarating, invigorating, and aides indigestion.? He initially mixed the soda himself and distributed it through his soda fountain and then decided to bottle it so people could drink it anywhere. By 1909, the Pepsi bottle logo had been changed 3 times, 15 bottling plants had opened up, the slogan became, â€Å"The Original Pure Food Drink† and Pepsi was trade marketed in Mexico and Canada. Also by that time Mr. Bradham had gotten himself some of the best advertisement available at the time. He had a celebrity endorser for a race car named Barney Oldfield. Barry appeared in news paper ads describing Pepsi-cola as â€Å"a bully drink – refreshing, invigorating, a fine bracer for a race. † In 1920 Pepsi’s new motto was â€Å"Drink Pepsi-cola. It will satisfy you. † But by 1923, Bradham wasn’t worried about his motto or slogan; he was worried about the rising cost of sugar. So worried in fact that after it hit 26 cents per pound, he stocked up on it tremendously afraid it would go even higher and then it fell to an all time low of 2 cents per pound. By 1923, Bradham was bankrupt and then Pepsi –cola was sold off to Craven Holdings Corporation for $30,000. It was then sold to Roy C. Mega gel for $35000 and he formed the Pepsi Cola Company. It took until 1934 for Pepsi to come up with the best marketing idea yet. It began selling its 12 ounce bottles of soda for only 5 cents – the same price as the competitor’s 6 ounce bottle. 1939 brought a whole new look at the value of Pepsi. A cartoon strip, â€Å"Pepsi and Pete† introduced the theme â€Å"Twice as much for a nickel â€Å"to reinforce the huge value advantage of the soda Pepsi. By 1940 Pepsi makes nationwide history because their jingle†Nickle, Nickel† was broadcast nationwide and became a hit record. It was translated into 55 different languages. In1941 Pepsi wanted to support Americas War Efforts so it changed its bottles to red, white and blue. There also opened up a Pepsi Canteen place in Times Square, New York that operated all year long and enables more than 1 million families to record messages for armed service personnel overseas. Eventually in 1950 Pepsi was forced to raise its 12 ounce bottle prices to a competitive level so their slogan became â€Å"More Bounce to the Ounce† and the logo was changed again. As Americans became more weight conscious, Pepsi decided they would be a prime opportunity as a target market. That’s when â€Å"The Light Refreshment â€Å"and â€Å"Refreshing without filling† slogans came in. Pepsi went after another new target market in 1958 when the company decided it didn’t just want to be known as â€Å"the kitchen cola† because of it being considered such a bargain brand. Pepsi started identifying itself with the young, fashionable consumers using the new â€Å"Be Social, Have a Pepsi† slogan. A swirl was then added to the straight necked bottle of the past. In 1961 Pepsi saw the opportunity to further define its target market by recognizing the importance of the younger post-war generation. â€Å"Now its Pepsi, for those who think Young† defines youth as a state of mind. 1963 brought about one of the most significant phenomenon’s in commercial history because the post-war baby boomers emerged on society and in the market place. Pepsi took advantage of that change and made Pepsi the brand of the new generation – the Pepsi generation. † â€Å"Come Alive! You’re the Pepsi Generation† makes advertizing history. This will be the first time a product is identified by its consumer’s lifestyles and attitudes instead of its attributes. In 1964, Diet Pepsi was introduced and by 1966 it had its own campaign, â€Å"Girl Watchers† that focused on the cosmetic benefits of the low-calorie cola. The music to this new item became a tip 40 hit. When research indicated that consumers place very high regard on Pepsi’s superior taste when chilled, â€Å"Taste that beats the others cold. Pepsi powers on† emphasized Pepsi’s product superiority. When in 1973 our nation was involved in massive social and political change, Pepsi came up with â€Å"Join the Pepsi People, Feelin’Free: campaign. One People, many personalities. After Patriotism was sectored in the U. S. with the celebration of the bicentennial, American people looked to the future with optimism. â€Å"Catch the Pepsi Spirit† is the mood the Pepsi Generation took forward with it in the 80’s. The soft drink war had grown more competitive but for Pepsi it had already been won. : Pepsi Now! † explained it all. Partway through the 1970’s Pepsi came up with a marketing strategy that would become an international landmark in advertizing – The Pepsi Challenge. Consumer test after consumer test confirmed that more people preferred Pepsi over Coca-cola. That reality was made into advertising and made marketing history as well as gained market share for Pepsi. Pepsi also became the largest selling soft drink in super markets by the time the 80’s got here. When 1984 came along, a new generation had emerged- in the United States, around the world and in Pepsi advertizing, too. To make this new generation happy, Pepsi began with a new campaign containing Michael Jackson, the most popular entertainer in the world at the time, starring in the company’s first 2 commercials. These two were the most eagerly awaited advertizing of all time. The fact that during rehearsal Michael Jackson’s hair was actually set on fire accidentally did not diminish Pepsi’s popularity at all. After this the company’s publicity went to $3 million in worth. Even after Geraldine Farroro’s Pepsi ad fueled debates about the ethics of politicians doing commercials, Pepsi seemed untouched. Emanuel Goldman, a beverage analyst at Montgomery Securities in San Francisco forecasted that the growth for all Pepsi’s soft drinks in 1985 may match that of Coco-cola USA products, Pepsi’s biggest rival. In 1985 the front runners in the soft drink business were Coke – Pepsi – 7-up – and Dr. Pepper. Coke changed its product make-up but swears it never meant to emulate Pepsi. -up announces people are concerned about caffeine and other artificial ingredients so its ads will stress â€Å"It never had it, it never will†. People just don’t want traditional sugar any more. Soon Pepsi introduced Slice containing 10% fruit juice, Coke unveiled Cherry Coke and was testing Minute Maid Orange Juice at the time. 7-Up started revving up its ads for TV, sports cable, and MTV. Charles Schmidt, executive vice president said, â€Å"I think the changes in consumer taste, preferences and movements to brands that don’t have preservatives and artificial colors is right down our alley. Pepsi did have one marketing mistake that certainly didn’t boost sales or improve popularity when it comes to an advertisement. In 1989, Madonna starred in an ad that depicted her as a young woman and also as a young girl, flashing back and forth between dance scenes either at the young girls birthday party where she’s seen blowing out her candles and making a wish or as a young adult dancing among joyful gospel singers to the music of Madonna singing â€Å"Like a Prayer†. Over 250 viewers tuned in to see this hyped up ad that was the first ever to be seen on T. V. before being released over the radio or other venue. The ad went wonderfully as planned. Unfortunetly all did not stop there. Madonna had a release by the same name on her new album. The video was a far cry from the wholesome picture the ad left you with. Instead it was about a white woman being raped by a black man and Madonna holding a knife till it shows her hands with cuts that seem to represent Stigmata or Cruxification. This video aired one day after the Pepsi ad. The first person to make noise was the reverend of a Christian group called American Family Association and he threatened to have his 380,000 AFA subscribers boycott Pepsi until they dropped Madonna. Pepsi put a hold on the ad to see if things would blow over. But then a Catholic Bishop from Texas chimed in agreement to the offensive video and he threatened to boycott not only Pepsi, but it’s other corporate holdings also, such as Taco Bell, Pizza Hut, and Kentucky Fried Chicken. But the worst was still coming. The Pope then released a statement by the Vatican banning Madonna from appearing in Italy at all. Pepsi decided it was best to end this and they dropped Madonna like a bad habit and the ad was never run again, although it can still be viewed on You Tube. Even though Madonna still owed Pepsi 3 commercials that were never going to happen, Pepsi Paid her the original $5 million payment. This controversy that jeopardized Pepsi only shot Madonna’s record sales up to 13 million copies worldwide. As the 1990’s grew near, consumers wanted to continue to broaden their choices in beverages so Pepsi took that opportunity to broaden its product line and become a total beverage company. Pepsi‘s products would now include water, tea, coffee drinks, juice, juice drinks and the original soft drinks. Pepsi was also the first to come up with the idea of freshness dating, providing customers an easy way to read product freshness code. The Diet Pepsi can first appeared with the â€Å"best if used by† date and then it quickly became standard on all of Pepsi’s other products. Pepsi – now known as PepsiCo, Inc. has now joined forces with companies such as Tropicana in 1988, Quaker Oats Company in 2001 and still recently, Gatorade. In Feb. of 2010, Pepsi and Anhauser- Busch have teamed up to buy advertising such as network cable, print, and outdoor media. Today PepsiCo is a $29 million company employing over 150,000 people who speak 40 different languages. As I’ve tried to point out with all of this information, Pepsi is an amazing company with great marketing strategies and mixes and knows a great opportunity when it sees one. You can go back through my information and see that Pepsi hits on all 4 P’s –Product(s),which are still growing as we speak, Price – for instance the 12 ounce bottles for only 5 cents approach, Placement-Caleb Bradham knew he needed to put his product out there on the market and not kept it his pharmacy in order for it to prosper and Promotion – I’ve given you many, many wonderful inventive examples of how Pepsi promoted very successfully their first product all the way now to their last.